CTI ME&YOU

August 2015

The CTI group is a worldwide acting printing group which supplies the packaging and label industry. In order to strengthen the team spirit between the subsidiaries I created a concept and design for an internal campaign.

The intention of the name: I broke down the community to its smallest unit: the connection of two people, me and you. The unusual approach of calling "me" at first is intentional and should address the other side as directly as possible. "Me and you, we run for a good purpose".

The first activity is to join the Red Bull "Wings for life" run in 2016.

Time needed:
12 hours